Content v. Frequency — A Gaping Divide

Since it’s been found that while amount of media coverage between male and female candidates is rapidly closing, focus within the academic community has been shifted to the gender bias seen within this media coverage. According to a Political Parity article, “One of the most consistent—and persistent—findings to emerge from studies is that women candidates receive more attention to appearance, personality, and family compared to men.”  And so, candidates must constantly work at maintaining an appearance as to not play into stereotypes.

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Thankfully, though, these women are not alone. As Political Parity explains, “A new campaign aimed at combating sexism in the media holds promise. Called “Name It. Change It.”, the project monitors press treatment of women candidates and documents sexist coverage.” Name It. Change It. Much like other activist groups aimed at calling out the media for inappropriate content, its main goal is to draw attention to sexist political coverage, and by doing so, bringing it to an end one article at a time.

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